BABY, YOU CAN TURN ME ON
Project: Interactive Hotspot Signage
Client: Rakı Restaurants
This collaborative project was the product of three different creative agencies. Blab had the idea, Creative Bonanza covered the design and production, Madde 22 covered the software and technical infrastructure.
Designed as a “like” gesture, holding a glass of rakı, this signage was made for hanging on restaurant’s walls which serve rakı. It’s a hotspot signage which is lit whenever someone online tweets, hashtags or mentions something about rakı. It’s also a decorative and fun reminder of
how rakı gets us socialized.